Edward Beiner, a forward-thinking collection of independent optical boutiques, is pleased to announce that it has embarked on an exclusive partnership with Ultimate Vision USA, L’Amy America’s luxury division, for the launch of the McLaren Ultimate Vision eyewear collection in Florida.
BY BRITNEY OUZTS ON AUGUST, 5th 2019
Edward Beiner will be the only optical boutique to carry the collection in the state of Florida. Debuting in stores this month, the collection is characterized by innovative design and advanced materials that reflect the technical elegance of McLaren cars.
“We are excited to partner with Ultimate Vision USA in bringing the McLaren collection to Florida,” said Edward Beiner, who operates 11 stores throughout the state. “We run our business with an Eyes Forward vision, so we like to work with innovative brands who are creating forward-thinking, quality products. These frames put you up close and personal with the McLaren brand. Some of the drivers in Formula One even use these glasses during races.”
McLaren designers worked with the French optical specialist L’Amy Group to bring a collection to market that tackles industry firsts, such as 3D printing with titanium. In some cases, frames are manufactured with an Auto Lathe machine, the same machine used to build McLaren car parts.
The collection includes optical and sunglass frames made from 100 percent titanium, with full rim and rimless styles available. Made to emulate the suicide doors found on many luxury automobiles, each McLaren frame features rotating patented hinges and bi-injection vulcanized rubber, which allows the wearer to rotate the temples 180 degrees. Additionally, the McLaren collection’s sunglasses are the first to use five specialty lenses from Leica Eyecare. Produced by one of the most well-known camera brands in the world, each Leica lens is specifically designed for driving, skiing, sailing, city life or playing golf.
“We knew Edward Beiner would be the perfect platform for the Florida launch of the McLaren collection,” said Guillaume Pottecher, President of Ultimate Vision USA. “He has a true appreciation for the creation of quality frames and is very selective with the brands he works with, as well as the materials and production processes he uses in his own designs. We share the same standard of excellence, and we look forward to working with Edward to continue to elevate our brand as we expand across the country.”
The McLaren collection ranges in price from $390 to $1200 and is available at Edward Beiner stores and can also be ordered over the phone and shipped nationwide. Additionally, customers are able to custom build a bespoke pair of McLaren glasses at Edward Beiner stores with the use of the McLaren Ultimate Vision iPad application. The application takes a facial scan of the wearer and produces 360-degree renderings of McLaren frames, which you can virtually try on and customize.
About Edward Beiner
Edward Beiner specializes in fashion and high performance eyewear designed for today’s lifestyle-oriented customer. Based out of Miami, the company’s brand matrix and selection are what separate the independent optical retailer from eyewear big boxes around the world. Each location carries a unique selection and styles that are based on the demographic of the community. With a commitment to design quality and customer service – Edward travels the world in order to carefully curate the selection of eyewear offered in each boutique bringing cutting-edge frames to the U.S. market.
About Ultimate Vision USA
Ultimate Vision, a Luxury Division of L’Amy America, offers you the ultimate eyewear experience. The company carefully manufactures, diligently sells and extensively markets the finest in high-end eyewear: McLaren Ultimate Vision – an innovation inspiration, Henry Julllien Manufacturer – a luxury affirmation, Plein Les Mirettes – an unconventional design declaration, and Chris-Craft – an American lifestyle aspiration. These brands represent our commitment to the highest quality of manufacturing coupled with the very latest technological advances.