EDWARD BEINER“EYEwear is WHAT WE SELL. BUT WE’RE IN THE PEOPLE BUSINESS.”

Our Story

“Finding the perfect eyewear for my customers…one at a time…is how I built this wonderful business.

But building an eyewear business is beyond the ability of a single person. Without the optometrist to examine your eyes, the craftsman to creates your frames, the technician to grinds your lenses and the eyewear specialist to fits them on your face, Edward Beiner simply wouldn’t be the business it is today.

In the end, while eyewear is what we sell, we are really in the people business.

People committed to people through a shared vision, a refined sense of style, and a powerful and trusting brand experience that brings us together. I simply couldn’t have it any other way” – Edward Beiner

Meet Edward Beiner

As the son of a well-traveled merchant watchmaker, Edward Beiner was raised on several continents. As an observant young man, Edward adopted both a worldly perspective and an appreciation for fine detail, both of which are expressed today in his exceptional eyewear selections and in the design of his own Edward Beiner collections.

Eyes Forward

Edward Beiner spends his time in Italy, Germany, France, New York, Tokyo, and all the great cities of the world looking for the latest frames, materials, and innovations to make sure that you’re always Eyes Forward. Eyes Forward focuses on furthering innovation in the Eyewear industry while retaining the artistry that also characterizes it. Eyeglasses are Edward’s passion. And staying at the cutting edge of style and technology is the commitment he’s made to his customers – and himself.

EXPLORE edward beiner’s COLLECTIONS

EDWARD BEINER’S 3D EXCLUSIVE COLLECTION

Explore the Edward Beiner 3D Collection An impressive fusion of tradition and technology.

shop edward beiner eyewear

“we don’t sell frames, we sell stories.”

A great pair of glasses can be made from wood, acetate, buffalo horn, or titanium. Not to mention precision lenses and very talented people. From the optometrist who examines your eyes to the craftsman who created your frames, to the technician who grinds your lenses to the Eyewear Specialist who fits them on your face, every person who touches your Edward Beiner Eyewear is committed to improving your vision and refining your style. I would have not have it any other way.
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