Designer Edward Beiner creates Eyewear that he hopes does more than improve customers’ sight. He thinks of Eyewear as a luxurious accessory that expresses a person’s fashion sense while also helping that person see better.
BY CARLA TRIVINO ON MARCH 03, 2019
Designer Edward Beiner creates Eyewear that he hopes does more than improve customers’ sight.
He thinks of Eyewear as a luxurious accessory that expresses a person’s fashion sense while also helping that person see better.
“Eyeglasses are seen as a medical device,” Beiner said during a recent interview from his home in Miami. “But I don’t see it that way.”
He compares them to other accessories and even necessities.
“You buy a pair of Louboutin or Jimmy Choo shoes, and they cost $800,” said Beiner, who has operated one of his eponymous stores on WorthAvenue for seven years. “Then you go out with your friends … You’re having dinner and your shoes are under the table (and) that thousand dollar bag is sitting on the back of your chair.
“In the meantime, if you need to read the menu or you’re nearsighted, you’re wearing a pair of not that pretty eyeglasses.”
It shouldn’t be that way, he said, since what you wear on your face is just as important as what’s on your feet.
As the son of a jewelry designer and watchmaker, Beiner learned early the importance of detail in designs and of using quality materials. He opened his first Eyewear store in Miami 38 years ago that has since grown it into a small optical chain operating throughout South Florida. Along with designer eyeglasses from other brands, his shops showcase his original designs made of traditional acetate and recently added a new line of 3D-printed Eyewear.
The collection came from Beiner’s experiments with different materials and designs as 3D technology advanced. The results, which retail for $390, are lightweight, hypoallergenic and feature intricate designs that can’t be created any other way, Beiner said. He works with a factory in France that can produce both his creations and custom designs. A second collection of 3D designs is expected to be released this summer.
The 3D technology allows customers to request glasses in any color or to re-create family heirlooms, Beiner said.
And like shoes, Beiner suggests, people should have more than one pair of glasses, both to pair with outfits and to lessen wear-and-tear.
“People don’t understand the cost behind them sometimes,” Beiner said of Eyewear. “But it’s something you’re wearing on your face every day. And they do a lot more good than the watch on your wrist.”
Beiner’s line of 3D Eyewear can be seen at The Esplanade, 150 Worth Ave., Suite 161